Demand for electricity is reaching unprecedented levels worldwide. To meet the need, humans have been building more coal and oil power plants, developing nuclear facilities, and constructing dams. The threat posed by expanding traditional methods of energy production - climate change, toxic waste production, and species extinction - is potentially cataclysmic. To date, safe alternative-energy sources have been scarce or too expensive to implement.

Through creative use of technology, Lucid Energy Technologies LLC protects ecosystems while promoting the development of electricity. Lucid helps reduce dependency on traditional forms of power generation and facilitates repairing the damage that has already been done.

Lucid uses the Brundtland Commission's definition of sustainable development as that which "meets the needs of the present without compromising the ability of future generations to meet their own needs."